Description

Axiom Business Book Award Silver Medalist in Business Technology
The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the world
A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to:

●Target and delight your customers with unprecedented accuracy and success

●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal

l●Capture, organize, and analyze data from every source and activate it across every channel

●Create a data-powered marketing strategy that can be customized for any audience●Serve individ